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Module 7: The Event Delta

In the next step of the Event Design Process, we will define the Event Delta(s) for the Stakeholders within the event. This is an important step, as it’s every part of the process we’ve defined; each step has a particular purpose. The Event Delta helps define what we need to do to move our Stakeholders from the Entrance Behaviour we observed to the intended Exit Behaviour we are designing for.

Defining a solid Event Delta will ensure that you can measure the creative sprints, ideation, and prototyping to ensure you stay on target.

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