Welcome to the EDC Trusted Advisor Program,
This is where your journey to becoming the go-to expert in high-stakes events and transformative change in your organisation begins.
Are you ready to step into the role of the trusted advisor your event owner relies on?
Do you aspire to not only enhance your business’s value but also create unparalleled value for your clients?
If so, be ready to elevate your expertise, amplify your influence and become the Trusted Advisor you’ve always aspired to be.
Designed and brought to you by Roel Frissen, Ruud Janssen, Dennis Luijer, Paul Rulkens, Dave Bancroft-Turner and Danyelle Faulkner (in order of appearance) ; the Trusted Advisor Program is your gateway to mastering the art of strategic conversations and impactful decision-making. We unravel the secrets to effective communication and strategic planning, ensuring that your interactions are never left to chance. Each module is meticulously crafted to provide sequential, incremental learning, offering practical techniques that you can seamlessly integrate into your daily practice.
What’s in store for you during this interactive executive program?
STEP 1 – Explore and assess your skills to Design to Change
Module 1: Design to Change
Review each chapter of the 
groundbreaking book “Design to Change – Drive change by mastering event design conversations ” with authors: Ruud Janssen & Roel Frissen in the form of a comprehensive lesson where they take a deep dive into the theoretical content and gain further insights with real-life examples of application. Read or listen to the audiobook contained therein. Fill out the interactive worksheets to capture your insights. You will also be able to read how other Trusted Advisor candidates have responded to the same challenging questions. This module will lay the groundwork for the subsequent modules where you revisit these concepts in different forms.
Module 2: Becoming a Trusted Advisor
Learn the essential concepts and growth strategies of high-performance principles to become a Trusted Advisor. Short lessons are framed by elements of your growth engine and packed with nuggets of wisdom from our Trusted Advisor: Paul Rulkens.
STEP 2 – Building your high performance environment & practicing the conversation through simulation
Module 3: Developing your ME Inc Blueprint
With foundational knowledge from modules 1 and 2, become the President of your ME Inc and work on the 3-step action plan of Clarity, Focus and Execution and Blueprint to make it really happen. Lessons by Paul Rulkens captured live from the EDC Mastermind Program and coupled with insightful commentary and interactive worksheets, templates and Mural with Roel Frissen, Ruud Janssen and Dennis Luijer to enable you to create your game plan for your ME inc and enable you to take massive action.
Module 4: Practicing Conversations
Put your knowledge and Action Plan to the test and practice your conversation skills by understanding workplace politics and individuals’ LEAD preferences with Dave Bancroft-Turner. Create a game plan for each of your conversations based on a deep understanding of preferences of your gatekeepers and buyers.
Module 5: Beliefs & Behaviours
How are behaviours shaped? Your beliefs play a big part in this. This module, brought to you by Danyelle Faulkner, explores the realm beyond knowledge and skills and gets to the heart of matters—the essence of your true desires. This will enable you to better understand yourself and others in order to be a Trusted Advisor.
As you implement the strategies in each module, you’ll witness a remarkable transformation in your daily effectiveness. By mastering the principles of the Trusted Advisor, you’ll achieve twice the impact with half the effort, revolutionising how you approach client relationships and business success.
STEP 3 – Enabling your high performance structure & mastering conversations – 1 on 1 evaluation & coaching
Mastery can be achieved through personal coaching. As you progress through the EDC Trusted Advisor Program we encourage you to share your ME Inc Blueprint; record your event owner conversations and share your challenges with your coach of your choice. Plan your personal sessions with our faculty to fine tune your skillset and test and challenge your learning. This personalised coaching is available to you (at a fee) by clicking HERE to set up a personal call.
Paul Rulkens, Dave Bancroft Turner, Danyelle Faulkner, Ruud Janssen, Roel Frissen, Dennis Luijer
Want to keep track of your progress as you go through the CTA Program? Download your copy of all the blocks in the Trusted Advisor curriculum here for your reference and to track your completion.
Link to PDF = 2024-11-14 EDC Trusted Advisor modules to become CTA – Certified Trusted Advisor – Trusted Advisor Modules Timesheet