Clear Correct Case Study

ABOUT CLEARCORRECT
Established in 2006, ClearCorrect is a clear orthodontic corrective device maker started by an Orthodontist who needed a solution for his patients as an alternative to braces. No wires. No brackets. Just clear, convenient comfort. With ClearCorrect, the dentist or orthodontist can straighten a patient’s teeth using a series of clear, custom, removable aligners. Each aligner moves the patient’s teeth just a little bit at a time until you eventually get straight teeth. ClearCorrect designs, manufactures, and supports its products out of its facility in Round Rock, Texas and was acquired by Straumann in 2017.

EVENT CONTEXT

As a fast growing young orthodontic company, ClearCorrect was the 2nd largest clear aligner producer in the world. It had recently been acquired by a large dental company with over 60 years of experience in the dental industry.
Meanwhile, there are numerous competitors coming out into the market. Clear aligners are a hot topic in the industry and every major dental/orthodontic company is looking to get in on the action with the launch of their own clear aligner product. Most of these companies are very established with lots of funding. Most market traditionally by exhibiting at Dental and Orthodontics Industry Trade Show and Conferences to practitioners.