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EDC Level 1 🇳🇱 ZAGREB, CROATIA (English Course)

March 12 @ 9:00 am - 5:00 pm UTC+1

$545,00 – $595,00


What is involved with Event Design using the EventCanvas Methodology and the EDC Program you ask?

Are you familiar with the saying,  “The bait has to taste good to the fish, not to the fisherman”? 

Fishing for results

In the event industry, this means various stakeholders ultimately decide on the success or failure of your event. The personal taste of the planner designing and executing the event ultimately doesn’t guarantee success.

Now you might ask yourself:  How do I design an event specifically for my stakeholders?

Is there a process that is practical, generates innovative ideas, takes the decision-makers goals into account, and at the same time proves the value-creation potential of an event?

The Event Canvas™ Methodology provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #EventCanvas to develop target group-specific events that focus on generating added value for all involved.

The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.

Join our Event Design Certificate Level 1 Certificate course to learn how to apply this methodology and join the community of change-makers embracing the process and contributing to the intentional design movement.

Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.

Apply the Empathy Map, Event Canvas, and Event Delta to analyze stakeholder behaviour as a design team member
Prototype Event Designs to articulate the narrative of the event design
Be able to articulate the purpose of Event Design using the Event Canvas™ Methodology to demonstrate the value of an event


Duration: This training takes one full day, walk-in starts at 9 am and we conclude no later than 5 pm.

Date: The training date is Tuesday, March 12, 2024

Location: Hilton Conference and Event Center Zagreb

Trainer: Ruud Janssen, Managing Partner & Co-Founder Event Design Collective GmbH

Investment: € 595 (or discounted rate of € 545 for current CMPA or MPI Members) including coffee/tea, lunch and a certificate of participation and 7 clock hours for continuing education in domain G: Meeting & Event Design, as defined by the Events Industry Council (EIC).

Will you also join the global community of change-makers in events? We look forward to meeting you!









March 12
9:00 am - 5:00 pm UTC+1
$545,00 – $595,00
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Event Design Collective GmbH
View Organizer Website


Radnička cesta 21 Hilton Garden Inn Zagreb, Croatia
Radnička cesta 21
Zagreb, Croatia (Local Name: Hrvatska)
+385 1 600 1931
View Venue Website


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
EDC L1 General Admission
$ 642,90 Excl. applicable VAT
17 available
EDC L1 special CMPA or MPI Member Rate
EDC L1 special CMPA (Croatian Meeting Professionals Association) or MPI (Meeting Professionals International) Member Discounted Rate valid for current members
$ 588,87 Excl. applicable VAT
17 available
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