EDC Introduction 🇩🇪 – IMEX Frankfurt – powered by Marina Bay Sands

INTRODUCTION TO EVENT DESIGN CERTIFICATE PROGRAM EDC AT IMEX FRANKFURT (ENGLISH)

Our IMEX Frankfurt event, sponsored by Marina Bay Sands. 

INTERESTED?
Register by emailing Tracy at mbs@cww.travel.

Make the most out of your trip at IMEX Frankfurt 2024 by combining business with education. We invite you to come and experience how Marina Bay Sands is using the Event Canvas™ Methodology and creating value for events happening at our Sands Expo and Convention Center. For a closer look at the transformative impact of Event Design and feedback from an event planner, watch the video here.

Join this Event Design Introduction program to learn how to apply this methodology and join the community of change-makers embracing the process and contributing to the intentional design movement.

THE PROGRAM
Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology to a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.

YOU WILL LEARN TO
• Apply the Empathy Map, Event Canvas and Event Delta to analyze stakeholder behavior as a team member
• Prototype Event Designs to articulate the narrative of the event design
• Be able to articulate the purpose of Event Design using the Event CanvasTM Methodology to demonstrate the value of an event

SESSION DETAILS
Monday, 13 May 2024
12:00pm to 1:00pm Working lunch
1:00pm to 5:00pm Workshop

VENUE
Alabaster I – II, Frankfurt Marriott Hotel

IMPORTANT INFORMATION
Successful participants will be granted 4 Continuing Education clock hours in domain G: Meeting & Event Design as defined by the Events Industry Council EIC.

Facilitator: Roel Frissen, CMM – Event Design Collective

INTERESTED?
This session is intended if you have business potential for events in Singapore and Asia Pacific. Register by emailing Tracy at mbs@cww.travel.

This EDC program is brought to you by:

In collaboration with: 

What is involved with Event Design using the EventCanvas Methodology and the EDC Program you ask?

Is there a process that is practical, generates innovative ideas, takes the decision-makers goals into account, and at the same time proves the value-creation potential of an event?

The Event Canvas™ Methodology provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #EventCanvas to develop target group-specific events that focus on generating added value for all involved.

The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.

Join our Level 1 Certificate course to learn how to apply this methodology and join the community of change-makers embracing the process and contributing to the intentional design movement.

THE PROGRAM
Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.

YOU WILL LEARN TO
Apply the Empathy Map, Event Canvas, and Event Delta to analyze stakeholder behavior as a design team member
Prototype Event Designs to articulate the narrative of the event design
Be able to articulate the purpose of Event Design using the Event Canvas™ Methodology to demonstrate the value of an event

SESSION TIMES:
12:00-13:00 Lunch
13:00-17:00 EDC Introduction Program

TRAINER:

Want to learn about the different levels in the program?

Want to watch testimonials from previous participants?