EDC Level 2 (English)
July 12 @ 2:00 pm - July 14 @ 4:00 pm EDT€1090
What is involved with Event Design using the EventCanvas Methodology and the EDC Program you ask?
You are might be familiar with the saying, “The bait has to taste good to the fish, not to the angler.”
In the event industry, this means various stakeholders ultimately decide on the success or failure of your event. The personal taste of the planner designing and executing the event ultimately doesn’t guarantee success. Don’t get us wrong, your taste and style is a huge asset, but it is not enough in our new digitally transformed world.
Now you might ask yourself: What can an event design process look like?
Can we apply a process that is practical, generates innovative ideas, takes the decision-makers goals into account and at the same time proves the value creation potential of an event.
Most importantly for 2021, help us navigating our shift to digital delivery?
The #Event Canvas method provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #Event Canvas method to develop target group-specific events that focus on generating added value for all actors involved.
The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.
Join our Level 1 Certificate course to learn how to apply this methodology and join the community of change makers embracing the process and contributing to the intentional design movement.
Deliver an event design as a design team. Apply the Event Design using the Event CanvasTM Methodology to a project. Use the Stakeholder Alignment Map. Explore the pre- and post event Empathy Map for multiple stakeholders. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Define the design goal using the
Event Delta. Articulate the change required and then prototype various event designs. Come full circle as
a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.
Three interactive 4 hour introduction sessions of Event Design using the #EventCanvas™ Methodology as a basic skillset, including Stakeholder Analysis, Empathy Mapping, and using the Event Canvas for basic prototyping. After this course, you will have experienced what it’s like to be on an Event Design Team. You will be able to apply the #EventCanvas to articulate how your event can change behavior of the stakeholders.
12:00 – 16:00 EDT Session 1
12:00 – 16:00 EDT Session 2
12:00 – 16:00 EDT Session 3
YOU WILL LEARN TO
- Apply the Stakeholder Alignment Canvas, Empathy Map, Event Canvas and Event Delta to analyse stakeholder behavior as a team member
- Prototype Event Designs to articulate the narrative of the event design
- Be able to apply Event Design using the Event Canvas Methodology to demonstrate the value of an event
About your trainer:
Anthony Vade, CED, Director North America
Born and raised in Australia, Anthony now calls Toronto, Canada home as Director North America for the Event Design Collective. Proudly known as an instigator, creator and change agent, for over 20 years he has helped event stakeholders create meaningful and memorable connections with participants. He now leads the development of Event Design Collective in Canada and the United States.
Meet the rest of our team: CLICK HERE
Want to book time to speak with Anthony Vade, CED before you commit? CLICK HERE
Want to learn about the different levels in the program: CLICK HERE
Hear testimonials from previous participants: CLICK HERE