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EDC Level 1 🇺🇸- IMEX America (by invitation only)

October 7 @ 9:00 am - 5:00 pm PDT

Our IMEX America event, sponsored by Marina Bay Sands is by invitation only at this time. Would you like to be considered for the invitation list?  Please leave your contact information here if you wish to be added. 


What is involved with Event Design using the EventCanvas Methodology and the EDC Program you ask?

Is there a process that is practical, generates innovative ideas, takes the decision-makers goals into account, and at the same time proves the value-creation potential of an event?

The Event Canvas™ Methodology provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #EventCanvas to develop target group-specific events that focus on generating added value for all involved.

The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.

Join our Level 1 Certificate course to learn how to apply this methodology and join the community of change-makers embracing the process and contributing to the intentional design movement.

Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.

Apply the Empathy Map, Event Canvas, and Event Delta to analyze stakeholder behavior as a design team member
Prototype Event Designs to articulate the narrative of the event design
Be able to articulate the purpose of Event Design using the Event Canvas™ Methodology to demonstrate the value of an event


9:00-12:00: Welcome and Overview
12:00-12:30 Lunch
12:30-4:00 PM Design Sprints
4:00-5:00 PM Team Presentations with Q&A


Ruud Janssen

Ruud Janssen
Co-Founder Event Design Collective

Want to learn about the different levels in the program?

Want to watch testimonials from previous participants?


October 7
9:00 am - 5:00 pm PDT
Event Categories:


Event Design Collective GmbH
View Organizer Website
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