EDC Level 1 🇨🇦 & 🇺🇸
January 18 @ 9:00 am - January 19 @ 5:00 pm UTC+0€595
What is involved with Event Design using the EventCanvas Methodology you ask?
You are might be familiar with the saying, “The bait has to taste good to the fish, not to the angler.”
In the event industry, this means various stakeholders ultimately decide on the success or failure of your event. The personal taste of the planner designing and executing the event ultimately doesn’t guarantee success. Don’t get us wrong, your taste and style is a huge asset, but it is not enough in our new digitally transformed world.
Now you might ask yourself: What can an event design process look like?
Can we apply a process that is practical, generates innovative ideas, takes the decision-makers goals into account and at the same time proves the value creation potential of an event.
Most importantly for 2021, help us navigating our shift to digital delivery?
The #Event Canvas method provides you with answers to these and other questions with a practical approach. In this interactive workshop, you will learn how to use the #Event Canvas method to develop target group-specific events that focus on generating added value for all actors involved.
The method is based on the core principles of design thinking and supports the creative process without losing sight of the return on time, resources and financial investments.
Join our Level 1 Certificate course to learn how to apply this methodology and join the community of change makers embracing the process and contributing to the intentional design movement.
Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.
Two interactive 4 hour introduction sessions of Event Design using the #EventCanvas™ Methodology as a basic skillset, including Stakeholder Analysis, Empathy Mapping, and using the Event Canvas for basic prototyping. After this course, you will have experienced what it’s like to be on an Event Design Team. You will be able to apply the #EventCanvas to articulate how your event can change behavior of the stakeholders.
YOU WILL LEARN TO
- Apply the Empathy Map, Event Canvas and Event Delta to analyse stakeholder behavior as a design team member
- Prototype Event Designs to articulate the narrative of the event design
- Be able to articulate the purpose of Event Design using the Event Canvas™ Methodology to demonstrate the value of an event
Want to book time to speak with Anthony Vade, CED before you commit? CLICK HERE