EDC Introduction Session at IMEX Frankfurt courtesy of Marina Bay Sands

Explore and Discover Event Design using the #EventCanvas methodology – Event Design Certificate Introduction Program.

WATCH LAST YEAR’S EDITION

THE EDC INTRODUCTION PROGRAM
Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology to a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.

YOU WILL LEARN TO
• Apply the Empathy Map, Event Canvas, and Event Delta to analyse stakeholder behavior as a design team member
• Prototype Event Designs to articulate the narrative of the event design
• Be able to articulate the purpose of Event Design using the Event Canvas™ Methodology to demonstrate the value of an event

SESSION TIME
This 4-hour session will be exclusively available to a limited number of pre-registered participants who are expected to complete all sessions which will be held in Frankfurt on Monday, 19 May 2025 from 12:00 to 17:00 CEST. (Working lunch from 12:00 to 13:00 and EDC Introduction Program Workshop from 13:00 to 17:00)

VENUE
Room Alabaster I – II, Frankfurt Marriott Hotel, Hamburger Allee 2, 60486 Frankfurt am Main, Germany

TRAINERS
Gerrit Jessen, CMP, CMM, CED  & Ruud Janssen, CMM, DES – Event Design Collective

INTERESTED?

Make the most out of your trip at IMEX Frankfurt by combining business with education.

We invite you to come and experience how Marina Bay Sands is using the Event Canvas™ Methodology and creating value for events happening at Marina Bay Sands Expo and Convention Center.

For a closer look at the transformative impact of Event Design and feedback from an event planner, watch the video here.

Join this Event Design Introduction program to learn how to apply this methodology and join the community of change-makers embracing the process and contributing to the event design movement.

IMPORTANT INFORMATION

Successful participants will be granted 4 Continuing Education clock hours in domain G: Meeting & Event Design as defined by the Events Industry Council EIC.

INTERESTED?

This session is for buyers and you can save your seat by emailing Tracy Scott at mbs@cww.travel 

This program is brought to you by Marina Bay Sands & Event Design Collective GmbH